Lyft + Comic Con
Recognizing the immense popularity of these conventions among enthusiasts of comics, movies, and pop culture, Lyft aimed to enhance the overall experience for attendees. By offering themed rides, exclusive discounts, and creative partnerships with event organizers and exhibitors, Lyft intends to seamlessly integrate its services into the Comic Con environment. This initiative not only underscores Lyft's commitment to engaging with diverse communities but also showcases its willingness to cater to the unique interests of attendees, fostering memorable and enjoyable journeys to and from these highly anticipated gatherings.
Scope
Visual Identity
Voice & Messaging
Experiential Design
Merchandise